Date: 2007-06-19 05:09 am (UTC)
From: [identity profile] rojonoir.livejournal.com
Jeff Noon's Pixel Juice had a short story, "Solace," about using DNA for viral marketing - parents get money for having the DNA of their fetus modified so that when they grow up they will like a certain product and create a buzz about it.

Lots of other great stuff, too...
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